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Alberta Motor Association


Size of company: Large (More than 500 employees)

Industry: Non-Profit

  • This says it all, thanks to a prior employee:

    AMA suffers from a myopic, insular, and self-serving leadership group that is solely focused on one favorite business area. The past few years have been about digging themselves out of a self-made financial mess they created by their own folly of sinking untold people and financial resources into areas that they should have either cut or invested the resources in fifteen years ago to remain competitive. Senior leadership has dug their heels in and expects everyone to toe the line to keep their jobs. This has resulted in the erosion of the culture and environment that once made AMA a good place to work. Staff are forever chasing their tails trying to respond to fires or priorities changing at a whim. No true innovation happens due to lack of clarity and a muddled vision.

    New staff are being brought in at lower pay —the company concluded that 20% of existing staff were overpaid (another exceptional example of how much AMA values their ‘family members’) and began hiring newbies under a different pay scale. If you’re lucky, you’ll have a supportive director who can at least give you clear direction and support you on a micro level. If you’re unlucky, you will be left twisting in the wind frequently wondering if anyone has a long term plan. Forget about oversight on leadership too. The Board of Directors is personally selected by the President in a completely opaque process. This is the anti-thesis of what a member based organization that purports to be the voice of Albertans on motoring issues.


    Forget about meaningful advancement unless you work in a few pet areas and have the favour of the executive. People are appointed without competition or merit. Forget about personal development too, as there is no meaningful mentorship program. Training opportunities are at bare minimum too, because the company says it can’t afford it. But hey, let’s still do the Annual General Meeting junket at a five star resort so the privileged few Candace a few days of collective delusion on the backs of other staff and our members.

    Advice to Management


    It brings me no joy to write this as a former staff member that once went over and above for this company. There needs to be a near wholesale purge at the top to bring in competent leaders to right the ship. Invest in your staff. Remember that members are evolving and just care about good value and service. You’re failing on the value now and the service will erode as a result.

    Posted on 7 February 2020 by Rater #9 | Flag as inappropriate

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